Or are you staying with the same ol' horse?

Have you looked back on your life pre-pandemic yet? Or take a moment to list the differences in where you go, who you see, what stores you go into, and what you buy? Take a minute to reflect.

Customers' loyalty depended on price, product, location and a store's personality. Nowadays, e-commerce calls the shots. Data-driven, omni-focused personalization and the ability to shop in your pajamas are just a few reasons why online shopping is so popular. Companies must understand what makes online shoppers love and return to their brand; the bottom line is at stake. It is five times less expensive to retain a customer than acquire a new one. Businesses that focus on what these shoppers want are the ones that make it.

Over the past couple of years, consumer beliefs and behaviors have changed more rapidly than ever before. After COVID-19 was first detected in the United States, the pandemic set in and our lives and livelihoods were forever changed. Every routine we had in our day-to-day lives was upended. And people usually do not change their deeply ingrained habits. Whether it is steak frites every Friday at your favorite bistro, the Sunday matinee, or flying every holiday to see your parents, it's all reasonably set in stone.

These massive changes in daily life represent a rare moment in history, causing many companies to re-focus to find new marketing advantages. Consumers could no longer stick religiously to their tried-and-true habits, which left a whole lot of room for a company to find and influence you. The COVID-19 crisis is unfortunately still not over, and still is causing consumers to change their behaviors. In the United States, many consumers have tried a new brand (think toilet paper in April and May of 2020), online groceries, restaurant delivery, a new store, and upticked their cable bill to watch the latest movies and series. COVID may be the reason for all this change, and any company with a good marketing team will work its magic to hold on to these new consumers, vying for your loyalty in today's pandemic lull.

With gas and meat and just about everything else we buy, prices are soaring. Have you chosen a different path?

My query is simple: What has changed in your buying habits?

Live well ...

Are you looking for a new trick pony?

Join for free* to continue reading.