Packaging that underscores the perception of ‘fresh’ - especially for deli products – confirms consumers’ grocery-store decisions, according to a new study from Deloitte.

In the logjam of grocery shopping priorities, freshness and quality is still top, with convenience is beating price: 83% of consumers consider convenience a major purchase driver, the report found, with stores matching that motivation with easy + fresh presentations.

In the survey that framed the report, 52% of grocery executives named fresh food as their most “strategically important department over the next one to three years, with produce, deli, and meat leading the charge.”

And, that dovetails with a rising consumer frustration: the infinity loop of meal planning. Consumers are more than open to planning tools that enable them to stick with their goals of buying – and actually eating – fresh food that they believe is better for them.

Packaging packs a punch with grocery consumers: Deloitte

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