Industry Blogs

Meat Your Markets

Mack Graves

Mack Graves has worked in animal-food proteins for the past 39 years, specializing in corporate strategy, management focus and marketing effectiveness across the protein chain.

Mack
Mack Graves Blogs
Boar's Head: Tear Down This Plant!
Went Fly Fishing, Caught No Flies
Name Calling: Is it Effective Advertising?
Time for the 'clean-up' bull!
Shots Ring Out and Blood Flows — Again
Methane: What Are We Supposed To Do About It?
A Promise Made
Biden vs. Trump: Future Ag Policies
Appoint a Beef Czar/Czarina
Kill ‘em all and let God sort ‘em out!
Are Your Beliefs For Sale?
A beef marketing tidbit
Beef: It's good (not bad) for you!
No more 'Honey, get the gate'
Population Changes and Their Effect on Beef Production
“Come Together, Right Now ...” – The Beatles
Get rid of the Beef Checkoff!
2023: The worst of times, the best of times
Fight or Flight Meat Marketing
Don't label me if you want to sell me!
Can the Meat Industry Survive the Assault on Immigrants?
Lessons learned while walking
It’s My Flag, it’s Your Flag
What are we going to do NOW?!?
Child labor’s unintended consequences
Another new beef plant: Where will the beef go?
Cattle Producers, Processors, Consumers and Climate Change
Food safety: Who's responsible?
Oligopoly in the Beef Business: What to do?
Get ready, meat and poultry industry: The unions are coming!
Diversity, equity and inclusion
A shift for beef's future?
Good judgment comes from experience, and experience comes from poor judgment
Chicken processing at its best
Children on the night shift? Shame on us!
Could the meat industry be the subject of the next presidential edict?
COOL: ChatbotGPT vs. Me
ChatGPT: Watch Out, Here Comes AI Changing Everything!
American Prairie vs Save the Cowboy, Episode 3.0: Conclusions & Recommendations
Cheaters never prosper — or do they?
American Prairie versus Save the Cowboy: Episode 2.0
Is Controlled Atmosphere Stunning the Best We Can Do?
American Prairie vs. Save the Cowboy: Episode 1
Waste not, want not
Trust is a two-way street
“Oh, Ye of little faith?” – Matthew 6:30
What drives cattle today — yeehaw!
Immortalized chicken — can beef be far behind?
Elephants making love
American Prairie: A sustainable plan for the future?
California’s Prop 12: Niman/Perdue agrees
Cattle producers and beef processors: Integrate and stop marketing beef
Beware! The Litigators are Coming! The Litigators are Coming!
Socialism
Robin Hood and the Inflation Reduction Act of 2022
How old is too old?
Food security — It’s our problem to help solve
A bridge too far?
No gas, no squeegee
Integrate the beef industry?
Don’t investigate, integrate the cattle/beef business
Marathon parallels
'Water, Water everywhere, nor any drop to drink'
Spurring a phoenix-like rise in beef demand
Who’s greedy?
“War, what is it good for? Absolutely nuthin’!”
Meat prices: How high is too high?
Racial, gender diversity: Lead, follow or get out of the way
Auf Weidersehen, Ciao, Sayonara, Au Revoir and Goodbye, so What do you do Now?
“Signs” — The Five Man Electrical Band
It’s 2022. Now what?
Has it become un-American to make a profit?
Realism and success factors for a greenfield beef plant startup
Thanksgiving, a day at a time
'Thanks for your service' — with heartfelt gratitude; 'De nada,' the vet replies
Dreams CAN come true — if you start with the consumer
Break up the Yankees!!
Trust
9/11 remembrances
Remembering polio and the vaccine that cured it
Can we all just get along?
Can we all just get along?
California does it again
Making beef a 'best buy'
Build more cattle slaughter capacity? You cannot be serious!
Bitcoin and blockchain — say what?
Have we reached an animal agriculture tipping point?
The wrong focus for a cattle producer/farmer convention
Is our food supply secure for the homeless?
A proposal for beef to beat PBMs
Beef is just dead meat!!!
'B-b-b-baby, you ain't seen nothin' yet' —Bachman Turner Overdrive
Meat Outs and Ins
Hey Bill Gates, the meat industry has a bone to pick with you
2020 reflections, 2021 predictions
GM says all EV by 2035 — a herald for meat and poultry?
'The King is dead, long live the king'
It’s finally over: So, what do we do now?
“I ain’t drinking it for the taste.” — Kevin Costner in Yellowstone
“Grease is the Word” — Barry Gibb